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Marketing

  • WSL's Wendy Liebmann Previews CGSM 2017

    WSL Strategic Retail's Wendy Liebmann previews her participation at the upcoming Consumer Goods Sales and Marketing Summit.
  • JDA Makes Leadership Moves

    JDA Software Group has promoted Mark Morgan to executive vice president and chief revenue officer and named David Rye senior vice president of strategy and corporate development.
  • Gucci Gets Friendlier with Luxury E-tailer

    Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.
  • Kellogg Expands Collegiate Marketing Platform

    The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.
  • Coty Enters Strategic Partnership with Burberry

    Under the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally.
  • Mars to Invest $70 Million in U.S. Manufacturing

    The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.
  • Amazon Ignites a DTC Debate

    Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.
  • Coke Makes Sweeping Organizational Changes

    Coca-Cola Co. has unveiled a bevy of executive appointments that will take effect when current president and chief operating officer James Quincey becomes chief executive officer on May 1.
    Coca-Cola bottles
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