Coty Enters Strategic Partnership with Burberry

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Coty Enters Strategic Partnership with Burberry

By CGT Staff - 04/05/2017

Coty Inc. announced that it has entered into an agreement to acquire the exclusive long-term global license rights for Burberry Beauty luxury fragrances, cosmetics and skincare. Under the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally.

Camillo Pane, CEO Coty, said, “We are proud to welcome Burberry as a strategic partner of Coty. We look forward to growing further Burberry’s luxury beauty products using Coty’s world-class expertise in developing and bringing to market beauty brands.”   

Edgar Huber, President Coty Luxury, added, “Burberry is an iconic luxury brand. It fits perfectly with Coty Luxury’s portfolio, which includes contemporary and globally relevant prestige beauty brands.  We are uniquely positioned to develop Burberry Beauty to the next level. This is another significant step in building Coty’s Luxury division.”

The Burberry Beauty business will be managed within Coty’s Luxury division. Headquartered in Paris, Coty Luxury develops, produces, markets and distributes globally a range of fashion house fragrances including Gucci, Marc Jacobs, Hugo Boss, Calvin Klein, Alexander McQueen, Bottega Veneta and Balenciaga, as well as premium cosmetics and skin care under the philosophy, Lancaster and Gucci brands. 

Coty and Burberry will work in partnership on delivering best-in-class creative executions and leverage Coty’s global capabilities in beauty strategy, innovation, supply-chain and go-to-market.  Burberry beauty products will be sold in luxury beauty retailers globally as well as in Burberry stores and digital channels.

The deal is expected to close in calendar Q4 2017. The deal is subject to customary regulatory approvals.

Coty, Inc. ranks 97th on CGT's list of Top 100 Consumer Goods Companies for 2016.