Marketing

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

The newly announced executive appointments support global branding, new business ventures, mergers and acquisition and the execution of Project Terra and Cultivate Ventures.

Chief supply chain officer Terry O'Day will assume additional duties in the leadership team that incoming chief executive officer Michele Buck has assembled at The Hershey Company.

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

An expanded partnership aims to reshape the way parents in China think about play.

Kellogg Company will move away from direct-store delivery of all products beginning in the second quarter.