Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.
A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works.
