General Mills Gets Simple with New Products

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General Mills Gets Simple with New Products

By CGT Staff - 07/11/2017

General Mills released a lineup of new products around the world to meet global demand for simplicity.

Highlights include "Oui" by Yoplait, a French-style yogurt with simple ingredients such as whole milk and real fruit; cereals including Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker "original recipe" cake mix made with seven pantry-friendly ingredients; Annie's organic cheese puffs: and super premium Haagen-Dazs mini-stick bars.

"Regardless of the changing consumer landscape, one thing remains consistent: People still want great-tasting products," said General Mills chief executive officer Jeff Harmening. "We're increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients — whether it's pioneering new innovation like French-style yogurt in the U.S. and Haagen-Dazs mini-stick bars in Europe, or renovating a classic like Betty Crocker cake mix."

The company's full portfolio of new products can be found on its blog, A Taste of General Mills

General Mills has been steadily modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.

General Mills was 31st in CGT's ranking of the Top 100 Consumer Goods Companies for 2016.