Beyond Chatbots: How Agentic AI and Behavioral Modeling are Transforming RGM

In the world of modern revenue growth management, consumer goods executives still face challenges due to in-store execution gaps and complex decision-making. This is especially true for companies that operate across thousands of products, multiple retailers and with increasingly complex pricing structures. 

As CPGs invest in more advanced AI and revenue growth management tools, the focus is shifting toward real-time modeling, predictive shopper behavior, and stronger alignment between strategy and execution. 

In a recent CGT Expert Exchange, Ingo Reinhardt, founder and managing director at Buynomics, and Tim Schneider, head of sales engineering and partnerships at Buynomics, spoke with Liz Dominguez, senior editor at CGT, about how modern AI technologies are bridging the gap between RGM strategy and real-world execution.