ARTICLES BY THIS AUTHOR
- 8/20/2018
Study: Customer Experience Drives Supply Chain Innovation
Forward-thinking companies must consider the entire supply chain ecosystem to optimize the overall customer experience, report says. - 8/14/2018
L&R Distributors Enhances Digital Commerce Distribution
The company will drive digital commerce innovation through a partnership with ItemMaster. - 8/14/2018
CMO of the Year: 2018 Finalists
A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. - 8/14/2018
CGT Roadmap: The Journey to Trade Promotion Excellence
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there. - 8/12/2018
Grocery-Picking Robots Fulfill Walmart's Automated Future
The retailing giant will soon be using a new robotics system to pick online grocery orders. - 8/8/2018
Digital Content Management Solutions Guide 2018
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A. - 8/8/2018
Amazon, Whole Foods Debut Click-and-Collect
Shoppers using the Prime Now app can pick up orders in 30 minutes without leaving their cars. - 8/8/2018
CMO of the Year Profile: Marie Gulin-Merle
When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader. - 8/6/2018
Mars Petcare Picks First 'Leap' Entrepreneur Crop
The first "class" of the Leap Venture Studio includes entrepreneurs in nutrition, veterinary diagnostics, on-demand services and medicine. - 8/6/2018
Zarbee's Joins Johnson & Johnson Family
The maker of natural OTC products will be acquired by Johnson & Johnson Consumer Inc.