ARTICLES BY THIS AUTHOR
- 8/29/2018
Tyson Buys Keystone Foodservice Operation
The acquisition expands Tyson's value-added protein capabilities and strengthens its global presence. - 8/28/2018
Frito-Lay Gets Alexa Talking for Back to School
The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids. - 8/28/2018
Serta Sleeps Easier Online with Tuft & Needle Purchase
A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies. - 8/27/2018
How Deep Learning Supports Growth-Driven Forecasting
With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior. - 8/15/2018
CMO of the Year: 2018 Finalists
A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. - 8/28/2018
Forever 21 Adds AI-Powered Search, Navigation
The fashion chain has debuted "Discover Your Style," artificial intelligence-powered visual search and navigation. - 8/24/2018
Tyson Foods Streamlines Supply Chain Needs
The company will leverage solutions from FoodLogiQ to improve visibility, streamline supplier management, and enhance quality issue tracking and reporting. - 8/15/2018
L&R Distributors Enhances Digital Commerce Distribution
The company will drive digital commerce innovation through a partnership with ItemMaster. - 8/21/2018
A.G. Barr Drives Retail Execution Through New Mobile Tool
The UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes. - 8/21/2018
Study: Customer Experience Drives Supply Chain Innovation
Forward-thinking companies must consider the entire supply chain ecosystem to optimize the overall customer experience, report says.