Maia Jenkins

Editor

Author Profile

Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.

ARTICLES BY THIS AUTHOR

4/4/2023
SAS’ Reggie Townsend Talks Responsible AI and Data Ethics
Speaking at the most recent League of Leaders gathering SAS’ VP of data ethics, Reggie Townsend discussed how businesses today can harness the sociotechnical space while making sure there's ample space for the human to show up too.

Maia Jenkins
3/27/2023
Estée Lauder’s Clinique Tries Hand At Immersive Virtual Store Experiences
Skincare brand Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab. Get the details.

Maia Jenkins
3/21/2023
Architecting a More Connected Consumer Data Strategy
Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.

Maia Jenkins
3/21/2023
Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

Maia Jenkins
3/16/2023
Unilever Combats Food Waste with New Temperature-Sensitive Smart Mayonnaise Jars
In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.

Maia Jenkins
3/15/2023
Serta Simmons Bedding Accelerates Supply Chain Digital Transformation
Mattress company Serta Simmons is overhauling their supply chain tech processes, leveraging machine learning and AI tech to optimize manufacturing efficiency and support the company through their next stage of growth.

Maia Jenkins
3/2/2023
How Hammitt’s Early Cloud Bet Unleashed Luxury Growth
CGT caught up with Hammitt Founder and CEO Tony Drockton to discuss how the brand’s early adoption of cloud technology has helped turbocharge its growth over the last decade.

Maia Jenkins
2/27/2023
Synthesizing Retail Execution Channels to Deliver Seamless Consumer Experiences
Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.

Maia Jenkins
2/27/2023
Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.

Maia Jenkins
2/23/2023
Mondelēz, Johnson & Johnson Home In on Illness Forecasting To Boost On-Shelf Availability
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Maia Jenkins