Maia Jenkins

Editor

Author Profile

Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.

ARTICLES BY THIS AUTHOR

4/27/2023
Henkel To Shift Entire Digital Infrastructure to the Cloud
Henkel has announced plans to migrate fully to the cloud over the upcoming months.

Maia Jenkins
4/26/2023
Decoding Revenue Growth Management to Supercharge Profitability and ROI
In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success.

Maia Jenkins
4/24/2023
Coty Launches Internal Upskilling Metaverse for Global Workforce
Beauty company Coty has stepped into the metaverse, launching a virtual campus designed to upskill its global workforce.

Maia Jenkins
4/20/2023
Coty Signs On As Early Partner for Content Effectiveness Monitoring
Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.

Maia Jenkins
4/17/2023
Harman Expands Data and Analytics Capabilities to Streamline Supply Chain and Improve Collaboration
Samsung brand Harman is building out its data and analytics capabilities with a view to delivering more joint solutions for enterprise customers.

Maia Jenkins
4/16/2023
Adore Me Levels Up Sustainability Efforts with Environmental Impact Tracking Tech
DTC lingerie and womenswear company Adore Me has announced plans to reduce its carbon footprint using a data platform that provides end-to-end visibility into its products’ environmental impacts. Get the details.

Maia Jenkins
4/13/2023
Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP
Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.

Maia Jenkins
4/12/2023
How Reckitt Leverages AI and Machine Learning in Display Campaign Optimization
In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.

Maia Jenkins
4/9/2023
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.

Maia Jenkins
4/6/2023
Dr. Squatch Scales Up North American Operations
Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.

Maia Jenkins