Maia Jenkins
ARTICLES BY THIS AUTHOR
- 8/2/2023
Gaining the Agile Advantage: Tips from Accelerate360's Trey Holder
As a member of the RIS & CGT Executive Council, Accelerate360's Trey Holder sheds light on the consumer trends that companies should keep top of mind and provides insight on how to remain agile and ahead of the game. - 7/30/2023
Perfecting IT Integration to Achieve Faultless Functional Alignment
In this executive Q&A, Mark Simon, VP of strategy at Celigo, outlines how companies can put seamless IT integrations in place while fostering greater collaboration and alignment in the process. - 7/26/2023
Revving up Retail Execution: Setting up the Metrics for Smart Tech Investments
Get details on practical ways to accurately track and assess the ROI of retail execution investments, and learn examples of the technologies enabling businesses to gain greater visibility into operations in the field. - 7/24/2023
Shiseido Draws Up First-Party Data Strategy
Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio. - 7/23/2023
Chobani Names Tom Cullen New CIO
The food company is bolstering its executive leadership team, tapping Tom Cullen as its new chief information officer. - 7/17/2023
Mars' Successful Venture into Data Products
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management. - 7/17/2023
Kraft Heinz's Claussen Pickles Enters Beverages With April Fool's Joke Turned Reality
The company is partnering with the Spritz Society to launch a pickle-flavored cocktail. - 7/12/2023
Utz Brands Taps Jennifer Bentz for Marketing and Insights Role
Utz Brands has appointed former Clif Bar exec Jennifer Bentz its new executive vice president of insights, innovation and marketing services. - 7/10/2023
Estee Lauder’s Kalindi Mehta Joins CGSM 2023 As Speaker
Mehta joins a growing roster of CG elites gathering at CGSM on Oct. 4-6 to tackle the theme of “Success Redefined: Leveraging the New Metrics of Innovation." - 7/9/2023
Decoding Consumer Insights: Leveraging Analytics for Enhanced Experiences and Business Growth
In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.
