ARTICLES BY THIS AUTHOR
- 2/28/2023
Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences. - 2/28/2023
Synthesizing Retail Execution Channels to Deliver Seamless Consumer Experiences
Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back. - 2/16/2023
Nestlé Leveraging VR to Create and Test Virtual Product Prototypes
Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse. - 2/15/2023
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models. - 2/10/2023
Help Wanted: Fewer Fears, More Training With AI’s Impact On the Future of Work
One of the most pressing questions on the minds of consumer goods executives took center stage last week as the National AI Advisory Committee (NAIAC) met to discuss the evolving state of U.S. artificial intelligence competitiveness and what AI means for the future of work. - 2/7/2023
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts
Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America. - 2/3/2023
How Henkel Is Streamlining IT Support
Henkel has implemented a new workforce solution aimed at streamlining internal IT support services for their global network of remote employees. With the newly-consolidated platform, Henkel is able to connect to any device, regardless of model or operating system. - 1/24/2023
Nestlé Purina Taps VR to Optimize In-Store Shelf Merchandising
Nestlé Purina Petcare has successfully completed their implementation of an integrated 3D virtual reality headset solution aimed at optimizing their store shelving and reaching more customers. - 1/13/2023
Nestlé Trials Recyclable Packaging With Paper-wrapped KitKat Bars
In an effort to reduce plastic packaging, Nestlé will pilot paper-wrapped versions of their four-bar KitKat chocolates across select stores in Australia. The trial will run for a limited time exclusively in Cole’s grocery stores. - 12/27/2022
How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.