Maia Jenkins

Editor

Author Profile

Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.

ARTICLES BY THIS AUTHOR

2/15/2023
Nestlé Leveraging VR to Create and Test Virtual Product Prototypes
Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.

Maia Jenkins
2/14/2023
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.

Maia Jenkins
2/9/2023
Help Wanted: Fewer Fears, More Training With AI’s Impact On the Future of Work
One of the most pressing questions on the minds of consumer goods executives took center stage last week as the National AI Advisory Committee (NAIAC) met to discuss the evolving state of U.S. artificial intelligence competitiveness and what AI means for the future of work.

Maia Jenkins
2/6/2023
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts
Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.

Maia Jenkins
2/2/2023
How Henkel Is Streamlining IT Support
Henkel has implemented a new workforce solution aimed at streamlining internal IT support services for their global network of remote employees. With the newly-consolidated platform, Henkel is able to connect to any device, regardless of model or operating system.

Maia Jenkins
1/23/2023
Nestlé Purina Taps VR to Optimize In-Store Shelf Merchandising
Nestlé Purina Petcare has successfully completed their implementation of an integrated 3D virtual reality headset solution aimed at optimizing their store shelving and reaching more customers.

Maia Jenkins
1/12/2023
Nestlé Trials Recyclable Packaging With Paper-wrapped KitKat Bars
In an effort to reduce plastic packaging, Nestlé will pilot paper-wrapped versions of their four-bar KitKat chocolates across select stores in Australia. The trial will run for a limited time exclusively in Cole’s grocery stores.

Maia Jenkins
12/26/2022
How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Maia Jenkins
12/20/2022
Setting the Stage for Enterprise-wide Data Harmonization
In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.

Maia Jenkins
12/20/2022
TPx’s Crucial Role in Simplifying User Experience
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.

Maia Jenkins