Maia Jenkins

Editor

Author Profile

Maia Jenkins is an editor at CGT. She is originally from the U.K. but now based in the U.S. on the Gulf Coast. Prior to joining EnsembleIQ, she worked as a content manager and features writer for the HR media platform People Matters. She also helped found their digital learning platform, BeNext. As a freelancer, she has worked across various industries including retail, luxury goods, food and beverage and people and work technologies. In addition to writing, she spent many years in the education sphere, teaching and doing curriculum design for both adults and children in schools and businesses across Europe. She holds a MA from University College London and a BA from King's College London.

ARTICLES BY THIS AUTHOR

10/20/2022
Haleon and Barilla Expand Accessibility for Blind and Visually-impaired Consumers
Both Microsoft and Barilla have expanded functionalities of their existing apps designed to help people in need of visual assistance.

Maia Jenkins
10/13/2022
3M’s Post-It Partners With Microsoft on Brainstorming App Venture
3M’s Post-It brand has teamed up with Microsoft to develop a new app aimed at digitizing idea-sharing through the use of a virtual whiteboard and sticky notes

Maia Jenkins
10/13/2022
Keurig Dr Pepper Restructures Supply Chain Org
Keurig Dr Pepper is realigning its supply chain structure, and as part of this has promoted from within.

Maia Jenkins
10/12/2022
Must-See Events at The Consumer Goods Sales & Marketing Summit 2022
What can you expect from this year’s CGSM? Find out about the inspiring speakers, must-see workshops and networking opportunities on the agenda.

Maia Jenkins
10/10/2022
Bed, Bath & Beyond’s Sid Swaroop Teaming With CGs On Retail Media at CGSM 2022
At this years’ Consumer Goods Sales & Marketing Summit, Sid Swaroop, general manager for the Retail Media Network and Personalization business of Bed, Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can successfully lead change together.

Maia Jenkins
10/5/2022
Fresh Del Monte Invests In Blockchain Startup To Support Traceability and Tracking
Fresh Del Monte Produce has invested in blockchain startup technology with a view to improving food safety, tracking, and traceability across their products and services.

Maia Jenkins
10/4/2022
How Pressed Revamped IT Infrastructure to Support Expansion and Accelerate Digital Transformation
Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.

Maia Jenkins
10/3/2022
How Unilever Uses Consumer Insights in High-Risk Marketing
Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.

Maia Jenkins
10/2/2022
Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022
In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

Maia Jenkins
9/29/2022
Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022
Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

Maia Jenkins