Trade Promotion Management

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.

A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.

Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.

Chris Rice, VP Sales & Marketing, North America for Exceedra, Inc., further explores the opportunities around improving trade analytics and more.

AFS integrates Nielsens trade promotion optimization solution within its trade promotion management system.

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.

High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs.