Trade Promotion Management

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

Quri Academy launches and will offer a series of events to educate and train the industry on best practices.

Find out how Warburtons, Britain's largest bakery brand,is taking itstrade promotion management operating model to the next level.

CGT announced the winners of its annual Business & Technology Leadership Awards during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference. The awards recognize consumer goods companies for transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth.

TPO requires a flexible approach and inclusion of Sales. Trade promotion includes: post event analysis, trade promotion optimization, and market mix optimization, which is most crucial.

The partnership is expected to extend the Accenture CAS software suite to the cloud in order to provide consumer goods companies with a single system for trade and marketing operations.

Danone Aqua Indonesia connects more than 17,000 islands in the country with a streamlined trade promotion management solution.

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.