Trade Promotion Management

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

This paper presents a new framework for promotion execution, resulting in more effective, impactful promotions that achieve measurable promotional lift and ROI.

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

The company is a provider of next-generation promotion optimization software for retailers and consumer goods companies such as Unilever and BIC.