When a large proportion of your business is funnelled through a few major retailers it can make for a very high pressure environment. Learn how a pre-configured Trade Promotion Management (TPM) solution can help you achieve a rapid return on investment on your valuable Trade Funds. Download the latest industry White Paper to learn more.
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.
Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.
The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
