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Trade Promotion Management

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

  • 2012 Sales and Marketing Report

    Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.

  • Pacific Natural Foods Masters TPM in the Midmarket

    Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.

  • Diamond Foods Completes Mission Critical TPM Journey

    With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.

  • 2012 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • Popcorn, Indiana Achieves Forecast Accuracy Success

    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Hain Celestial Goes for Maximum Promotional Impact

    The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
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