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Trade Promotion Management

  • 2012 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • Pacific Natural Foods Masters TPM in the Midmarket

    Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.

  • Diamond Foods Completes Mission Critical TPM Journey

    With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.

  • Popcorn, Indiana Achieves Forecast Accuracy Success

    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Hain Celestial Goes for Maximum Promotional Impact

    The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.

  • Vision Chain: OptiPro 2.0

    Find out more information about Vision Chain OptiPro 2.0.

  • TradeInsight: Weetabix Case Study

    With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for Weetabix trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently.
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