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Trade Promotion Management

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • 7 Considerations for Choosing a TPM Solution

    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • Advanced TPM Capabilities

    Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

  • 2011 Tech Trends Report

    CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more.

  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • AFS Expands Trade Spend Management Offerings

    AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.
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