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Trade Promotion Management

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • Advanced TPM Capabilities

    Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

  • 2011 Tech Trends Report

    CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more.

  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • AFS Expands Trade Spend Management Offerings

    AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

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