Trade Promotion Management

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

Restrained consumer spending and continued fears about the economy mean CPG companies must harness the innovation as they look to grow sales. Novel approaches -- like tailoring products for local customer tastes in emerging markets -- are crucial.

The key drivers in selecting the new solution were improvements in promotion ROI, promotion forecast efficiency, international customer management and more.

New research from CGT and MEI underscores the importance of effective promotions and the need to improve current capabilities through process and technology initiatives.

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.