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Trade Promotion Management

  • How to Achieve Demand-Driven Intelligence

    Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.

  • Wyeth/Pfizer Update: Analysts Comment on Potential Acquisition

    On Jan. 26, 2009, Pfizer and Wyeth entered into a definitive merger agreement valued at approximately $68 billion. Analysts from AMR Research and Argus Research companies discuss the details of the possible transaction.

  • Readers' Choice Survey 2009

    For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?

  • Thomas Bornemann of Clarkston Consulting on TPO and DSRs

    A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

  • 2009 Readers' Choice Survey: Trade Promotion Management

    Readers identify the Top 8 TPM providers. Yet, analysts say that users are still unsure of this category's effectiveness.

  • Holiday Sales Declined 2.8 Percent in 2008, Reports NRF

    A deep recession, severe winter weather and five fewer shopping days created the most challenging sales environment in years for the nation's retailers. Which markets performed the best and worst during the 2008 holiday season?

  • Looking Back: The Top 10 CGT News Stories of 2008

    P&G embarked on a global IT transformation, HP acquired EDS, Unilever mastered data management and InBev bought Anheuser-Busch. Here's a look back at the Top 10 consumer goods market-altering news stories published by CGT in 2008.

  • Seven Reasons Why TPM is Worth a Serious Look

    In the consumer goods industry, attitudes about predictive capabilities in trade promotions range from "totally skeptical" to "it will cure world hunger." Here is an industry analyst's take on why being more predictive in TPM has merit.
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