Trade Promotion Management

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.

For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?

A deep recession, severe winter weather and five fewer shopping days created the most challenging sales environment in years for the nation's retailers. Which markets performed the best and worst during the 2008 holiday season?

Readers identify the Top 8 TPM providers. Yet, analysts say that users are still unsure of this category's effectiveness.

P&G embarked on a global IT transformation, HP acquired EDS, Unilever mastered data management and InBev bought Anheuser-Busch. Here's a look back at the Top 10 consumer goods market-altering news stories published by CGT in 2008.

In the consumer goods industry, attitudes about predictive capabilities in trade promotions range from "totally skeptical" to "it will cure world hunger." Here is an industry analyst's take on why being more predictive in TPM has merit.

As the New Year approaches, consumer goods executives everywhere are resolving to better manage their company's time, resources and money in a downed economy. Here, CGT Research Advisory Board members offer five more valuable tips guaranteed to help your company stick to its New Year's resolutions and outlive this recession.

Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.