Trade Promotion Management

A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

With the economic downturn, many CG companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management (TPM), which continues to be a priority. CGT once again partners with Perficient to take a look at TPM and how the current economy has impacted these projects.

Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.

On Jan. 26, 2009, Pfizer and Wyeth entered into a definitive merger agreement valued at approximately $68 billion. Analysts from AMR Research and Argus Research companies discuss the details of the possible transaction.