Trade Promotion Management

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. Here, Sara Lee execs share best practice tips learned along the way.

The beauty and cosmetics company expands its capacity for manufacturing, reduces costs and improves product launch cycle time.

A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.