CGT takes a look at how trade promotion effectiveness is measured, what the challenges are in improving metrics and how companies are ensuring execution at the shelf.
Companies spend close to 15% of revenue on Trade Promotion with low ROI. Get Better control by adopting Towards Trade Promotion 2.0: Winning through Collaboration.
CAS 8 is expected to provide customers with the global mobility and advanced trade promotion management capabilities that they require to leverage their existing CP investments to drive profitable sales growth.
