Trade Promotion Management

Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.

Following the historic election of Barack Obama to the U.S. presidency, a number of developments will impact the manufacturing industry in 2009.

A diverse group of food and beverage manufacturers, retailers, scientists, academicians and health organizations band together to bring clarity and consistency to a marketplace currently cluttered by multiple nutritional labeling systems.

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.

Combined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide.

Anthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions.

During Breast Cancer Awareness Month, many iconic Hershey's brands are featuring pink packaging.

How consumer goods companies are transforming packaging, products and marketing efforts in support of the cause during the month of October.