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Trade Promotion Management

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.
  • 2011 Shoppers' Promotional Experience Study

    New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.
  • 2011 Sales & Marketing Report

    New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
  • TPM Now Vs. Then

    One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.
  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
  • 2011 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc.
  • Analyzing Trade Promotions

    Does a solution exist? TPM has become a critical technology as companies spend millions to gain control of their spend and increase its effectiveness.
  • Retailers Get Personal with New In-Store Technology Options

    Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.
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