Trade Promotion Management

SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.

Join us as we lock down the swivel chair and outline how to integrate best-of-breed trade promotion optimization to trade promotion management through an understanding of business process and data exchanges.

Consumers are flocking to social media to have conversations about products and brands; conversations that more often than not aren't considered part of traditional TPM activities. Increasingly, the secret to running successful trade promotions will lie in integrating the rich data available across traditional TPM systems with the real-time social data streams that provide CG companies with direct insight into consumer mindsets.

TPO, PEA, TPM, MMA! The evolution of trade is shifting from independent activities to a single, comprehensive planning solution. Join us as we review the roadmap companies are adopting to understand, plan, and predict their business.

More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.