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Trade Promotion Management

  • 2013 Sales & Marketing Report

    Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

  • 2013 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

  • Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

  • 2013 Readers' Choice: Trade Promotion Management

    CGT's readers rank the top 10 technology companies that provide a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

  • Readers' Choice Survey 2013

    For the 13th year in a row, CGT's readers took to the polls to elect their preferred solution and service providers.

  • Trade Promotion Optimization in the Consumer Products Industry

    Read this white paper to understand the significance of trade promotion funds to the performance of a consumer products companys business, and the large expense that such an approach places on the P&L.
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