Energizer Personal Care Inks Trade Promotion Analytics Deal
Energizer Personal Care and Energizer Canada (ENR) announces a deal with TABS Group, Inc. TABS Group will provide the TABS PromoMaster Plus suite of services to help Energizer measure and optimize its promotional spending through the trade. TABS holistic approach to promotion optimization includes advanced tools that help to provide instant insight to trade promotion results plus the intellectual capital to deliver best practice strategy and tactics.
"Trade Promotion continues to grow more complex with many more activities, beyond basic Circulars, Displays and TPR's to Loyalty Cards, web events and shopper marketing. Energizer is focused on maximizing our trade promotion investment and working with our retail partners to grow the category," says Pete Seidita, Director of Commercial Strategy & Planning.
Over the next year, TABS Group will deliver regular updates through TABS PromoMaster. Energizer will receive promotional results on its core businesses of Shaving, Suncare, Feminine Care and Batteries (Canada only). The service helps to support an unlimited number of users within the Energizer Personal Care and Energizer Canada organizations.
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"Trade Promotion continues to grow more complex with many more activities, beyond basic Circulars, Displays and TPR's to Loyalty Cards, web events and shopper marketing. Energizer is focused on maximizing our trade promotion investment and working with our retail partners to grow the category," says Pete Seidita, Director of Commercial Strategy & Planning.
Over the next year, TABS Group will deliver regular updates through TABS PromoMaster. Energizer will receive promotional results on its core businesses of Shaving, Suncare, Feminine Care and Batteries (Canada only). The service helps to support an unlimited number of users within the Energizer Personal Care and Energizer Canada organizations.
Related Articles:
Energizer to Acquire Feminine Hygiene Business for $185M
Energizer Streamlines Packaging Operations
Energizer Executes a TPM Re-Fresh