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Trade Promotion Management

  • 2014 SALES AND MARKETING REPORT

    Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.

  • 5 Best Practices for a Speedy TPM Implementation

    A TPM implementation can seem like a daunting, never-ending process. But snacks manufacturer Popcorn, Indiana successfully completed implementation of the AFS TradePro TPM system in a scant 60 days.

  • Bayer HealthCare Enhances Demand Planning

    Bayer HealthCare is using NeoGrids cloud-based solutions for VMI and Retail Intelligence, and is additionally deploying NeoTPM and NeoS&OP.

  • Flintfox to Offer TRM Solution

    The new TRM solution combines TPM and CRM into a single platform.

  • 2014 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

  • The Perks of Integrated Business Planning

    Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

  • 2014 Review & Outlook: The 2020 Imperative

    The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.

  • Adesso Hires VP of TPE Solutions

    The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.
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