Ventura Foods Analyzes TPM

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Ventura Foods Analyzes TPM

By Jamie Grill-Goodman - 04/12/2016
Ventura Food’s Retail Sales Organization has completed its rollout of T-Pro Solutions' T-Pro Analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.
 
Ventura Foods selected T-Pro Analytics on October 15 to streamline the consolidation of their syndicated point of sales history, shipments, pricing, cost of goods and trade promotion spending data into one Customer Promotion and Planning Intelligence Center.
 
Ventura Foods gave the company the opportunity to integrate T-Pro Analytics with their current TPM system along having their sales organization trained by January to utilize for their 2017 Annual Trade Planning sessions.
 
T-Pro Solutions will assist Ventura Foods in achieving their strategic objective of optimizing their Trade Promotion Investments to grow revenue and profit.