AFS Expands TPM Through an Analytic Alliance with Nielsen
AFS Technologies, a provider of software solutions purpose-built for consumer goods companies, announces the expansion of their TPM solution through an integrated analytic alliance with Nielsen. This alliance blends data from two leading analytic companies, combining AFS’s Trade Promotion Management Retail (TPM Retail) capabilities with Nielsen’s best-in-class Revenue Management and Optimization (RMO) Analytics. Together, this integrated solution will provide a single point of entry for AFS clients, with access to Nielsen’s predictive, price and promotion models. The outcome: a more comprehensive and cost-effective optimization system integrated within the current TPM solution, to help marketers quickly validate the effectiveness and protability of their trade plans.
With this alliance, AFS’ TPM clients can now leverage Nielsen’s RMO capabilities to make more information-rich, analytic-driven decisions throughout the selling process to improve the effectiveness of their brands’ everyday pricing and trade promotions. Extending predictive analytics with optimized insights and delivering on a coordinated strategy (from headquarter guidelines to retailer-specific joint business plans) may increase spending efficiency, drive incremental sales and maximize financial impact for a brand and its retail customers.
For the inaugural launch of this integrated TPO solution, AFS and Nielsen have been working with Sunny Delight Beverages Co, a leading producer of juice-based drinks in North America, on a pilot project. The response has been positive.
The official release of this integrated TPM/TPO solution will be unveiled during the AFS 2016 User Conference in Phoenix, AZ, from April 6-8, 2016.
With this alliance, AFS’ TPM clients can now leverage Nielsen’s RMO capabilities to make more information-rich, analytic-driven decisions throughout the selling process to improve the effectiveness of their brands’ everyday pricing and trade promotions. Extending predictive analytics with optimized insights and delivering on a coordinated strategy (from headquarter guidelines to retailer-specific joint business plans) may increase spending efficiency, drive incremental sales and maximize financial impact for a brand and its retail customers.
For the inaugural launch of this integrated TPO solution, AFS and Nielsen have been working with Sunny Delight Beverages Co, a leading producer of juice-based drinks in North America, on a pilot project. The response has been positive.
The official release of this integrated TPM/TPO solution will be unveiled during the AFS 2016 User Conference in Phoenix, AZ, from April 6-8, 2016.