2016 Trade Promotion Solutions Guide

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White Paper

2016 Trade Promotion Solutions Guide

Trade Promotion (TP) experts draw from their experiences to address the current challenges and trends in the TP landscape. They provide their insight into where the consumer goods industry is in terms of trade-related capabilities, and for those companies that have TPM in place, is Trade Promotion Optimization the next step? Plus, how should companies approach major process changes in change management?

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