Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.
The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.
The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
