Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.
Amazon is building out its supply chain services for sellers, offering merchants the ability to distribute products from its warehouses to physical stores and fulfillment centers.
Today’s supply chain technology trends are shaped by the complexity of the ecosystem, from weather patterns to economic uncertainty to geopolitical volatility.
Today’s supply chain technology trends are being influenced by a host of factors around the world, many of which are having dramatic impacts on CPG companies.
In exploring today’s top supply chain technology trends, it’s useful to dig into the most significant hurdles consumer goods companies are trying to overcome.