Technology Innovation

Vittorio Cretella, CIO at P&G, said the company is focused on becoming an “AI-first” business. Get the details.

The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.

Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues.

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role.

La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store.

With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions.

Apparel company HanesBrands is tapping generative AI technology in order to optimize its supply chain.

Learn how CVS is harnessing the reach of its vast membership base to boost loyalty and constantly evolve its personalization and convenience efforts.