Technology Innovation

With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions.

Apparel company HanesBrands is tapping generative AI technology in order to optimize its supply chain.

Learn how CVS is harnessing the reach of its vast membership base to boost loyalty and constantly evolve its personalization and convenience efforts.

With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.

The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.

Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI. 

Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.