Technology Innovation

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.   

Learn how Nestle Purina Australia tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock such opportunities as subscription services, product recommendations, and personalized experiences.

The days of panic buying toilet paper might already seem like a long time ago, but businesses are now feeling the effects of the quick technical fixes they made during the pandemic.

In this session, we’ll explore how to lead your business through the new normal by delivering a seamless supply chain, aligned to your company’s sustainability goals.

Under Armour’s recent tech investments include tapping into new analytic and machine learning capabilities.

Groupe Rocher has teamed with Google Cloud as part of a five-year collaboration to accelerate its digital transformation and support its sustainability strategy.

Very few industries face more challenges than agriculture and food and beverage. They continually have to work around a wide variety of disruptions while managing traditionally low-margin businesses.

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.

Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.

The Slim Jim brand has partnered to offer new, branded merchandise that be purchased with cryptocurrency.

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

Food safety and waste not only impact a company's bottom line, but they can also have deep ramifications on consumer perception of a brand.

With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.

Join CGT and a panel of experts in an upcoming live Q&A to dive into the findings of our 12th annual Consumer Goods Sales & Marketing Report.

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

Learn the strategies incubated to unlock value leveraging AI across the organization to win in the new normal with customers and consumers.

The convergence of Information Technology and Operational Technology has increased vulnerabilities in the manufacturing industry, making it critical for CPG manufacturers to remain vigilant.

Leveraging Infosys Cobalt cloud blueprints, Infosys and ServiceNow will jointly provide operational technology management to digitize factories, floors, and plant operations.

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.