Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Honest Tea Launches Vending Machines for Good

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

P&G's Closed Loop Home

In an exclusive interview with Path to Purchase Institute, Procter & Gamble CMO Marc Pritchard explains the industry collective's plans to promote sustainability solutions.

P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

Converge Retail at GlobalShop 2019

Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago.

Wipro

Wipro Limited and Pivotal Software opened the Pivotal Center of Excellence at Wipro's Dallas office.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Albertsons Cos.

Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems.

Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyl

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Pinterest unveiled new, robust shoppable features for the social platform, starting with a dedicated selling section for retailers.

The unique circular shopping system delivers products from top brands in returnable containers.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Field Agent.

A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

Pepper

P2PI editor-in-chief Peter Breen conducts his first non-human interview with Pepper the Robot (courtesy of HCL Technologies) during the 2019 Retail & Consumer Goods Analytics Summit.

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

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