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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

Path to Purchase Expo 2019 P2PX

Inside This Week's P2PX Learning Labs

Find out how some of the biggest companies pulled off their recent wins.

Stop & Shop Seeks Improvement with New Tech

Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.

Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Wakefern Food Corp. has partnered with Locai Solutions to offer CookIt, a customized menu planning and food shopping solution, to its banners.

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

Canadian grocer Sobeys is rolling out AI-powered Smart Shopping Carts through a partnership with New York-based retail technology company Caper.

SmartParts

The machine-to-machine factory automation product had 100% read accuracy during trials with the global manufacturer.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Vitaco and StayinFront

The tech being used in the field and back office allows Vitaco to better meet the needs of its retail partners.

Tealium

Tealium’s AudienceStream CDP is integrating as the profile streaming engine for Wunderman’s Customer Cloud.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

Accenture has acquired Happen, a privately owned innovation firm to help clients drive business growth.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​Who ever said that a great business innovation has to be sustainable, or that a revolutionary idea can’t be a little bit goofy?

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