Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

People to Watch 2019

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Autonomous Delivery Vehicles

By drone, by robot, by driverless car ... autonomous vehicles are primed to change how consumers receive products at their doorstep.

Brown-Forman uses chatbot to help consumers along the path to purchase.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Nestle

The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Kellogg StayinFront

The manufacturer deployed the solution provider’s TouchCG Advanced mobile, cloud-based solution to its field teams in Australia and New Zealand.

Brendan Witcher of Forrester

The Forrester vp and principal analyst will discuss how companies can evolve for the future.

Alyssa Raine Acting Walgreens CMO

The industry veteran will share how the drug retailer is transforming the path of its business this November at P2PX in Chicago.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Symphony RetailAI

The partnership supports Symphony RetailAI’s merchandising initiative, allowing retailers to identify, design and test category/store layouts in an AI virtual environment.

Prose CEO Arnaud Plas

The CEO will share the story behind his beauty brand during an Oct. 16 general session at the 16 annual Consumer Goods Sales & Marketing Summit.

Nielsen logo

Nielsen launched Nielsen Total U.S. Pet Retail, offering a holistic view of the pet retail market.

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product image creation software Virtual Photographer.

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