Technology Innovation

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Technology Innovation

Actionable information about new and unique tools and technologies that will help consumer goods organizations drive success throughout the enterprise.

How Burberry’s Digital Transformation is Driven By Consumer Experience

Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how.

Durex Digs Into Machine Learning to Bring DTC Testing to New Heights

Reckitt Benckiser’s Durex brand is leveraging machine learning to bring its direct-to-consumer website optimization and A/B testing to the next level.

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.

VIEW ON-DEMAND!   The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.

The most recent IDC FutureScape highlights 10 key predictions that will impact IT professionals in the manufacturing industry, including guidance for technology investment priorities.

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.

The launch of the CPG giant's first HDPE tubes will enable millions of households to recycle their toothpaste packaging in existing recycling streams.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety.

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.

Both companies invest in joint program to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies' data, tech, relationships and expertise.

NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators.

Blueair, a maker of home and professional air purifiers, is tapping a new IoT platform and partnership in order to provide new features for consumers and increase manufacturing efficiency.

While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.

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