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Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.
How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."
Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.
Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions.
The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.
The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.
Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.
While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.
Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.
The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.
Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
