As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.
What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.
AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.
How can brands educate themselves to build a composable infrastructure that supports agentic commerce, managing inventory predictions, personalizing consumer engagement and optimizing business decisions?
The transition comes at a volatile time for the company, which, like most consumer goods enterprises, is suffering from headwinds such as costly tariffs, a financially constrained consumer and socio-political pressures.
