Deloitte CMO Survey: Analytics Spending to Quadruple in Three YearsThe hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%. Former Campbell CMO Starts from Scratch with Farm & OvenFarm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it. How AI Will Smarten Up Retail Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world. Overstock.com Picks Cloud Data Science Tool Overstock hopes the solution will fast-track highly impactful data science projects to help the retailer deliver on its key brand promise. Retail & Consumer Goods Analytics Summit 2018 Review the sights and sounds of RCAS 2017 before registering for next year's event, April 25-27, 2018, in Chicago. Logility Adds an Analytics Halo The acquisition is designed to provide a single, integrated platform of data as supply chains transition toward a digital era driven by algorithmic planning and machine learning, Snickers Bases Coupon Value on Social 'Hanger' The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven. Our Connected Age: Imagining the Future, Today The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products." Sponsored Infographic: Can you Turn on a Dime? Transforming the CG enterprise with digitalized innovation. Albertsons Adds Supply Chain to IRI's Role The goal is to connect store-shelf insights all the way back into the collective supply chain. First Previous 159 160 161 162 163 Next Last
