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A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit

Liz Dominguez
Imteaz
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams.
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Every hero needs a sidekick, and that’s where GenAI comes in.

Reckitt director of performance marketing Imteaz Ahamed will be diving into the topic of generative AI at the upcoming Consumer Goods Sales & Marketing Summit this September 25-27 in Princeton, NJ. 

During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams. 

The power of a custom GenAI model can revolutionize the content production process. Explore how to increase marketing productivity while preserving brand knowledge and how to empower design teams using GenAI. Discover how to overcome challenges when implementing GenAI initiatives, the key success factors, and the transformative impact of AI-driven creativity.

About Imteaz Ahamed

Ahamed works in the digital space for Reckitt, a multinational fast-moving consumer goods company based in London, UK. He was born in Bangladesh and did his studies in Australia. He started his career in Reckitt in Australia and has since worked across Europe and the Americas. Ahamed currently heads up performance marketing for Reckitt North America. He also invests and mentors early-stage startups and entrepreneurs from all over the world and is an avid fan of hackathons. 

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