Today’s top CPGs are expanding their sales and marketing capabilities and arming themselves with valuable data to drive decision-making and innovation. While selling directly to consumers was once met with suspicion, forging a personal connection with consumers has moved well beyond a transaction mindset to become a key component of these data strategies.
In the face of immense change, what should leaders be prioritizing?
A proven leader in the digital marketing space, Layton has almost 20 years experience driving business innovation in web and mobile commerce experiences. Prior to joining Shinola, Layton was ADP’s VP of e-commerce and digital marketing and VP of marketing technology and e-commerce at The Children’s Place.
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