Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

Today’s top CPGs are expanding their sales and marketing capabilities and arming themselves with valuable data to drive decision-making and innovation. While selling directly to consumers was once met with suspicion, forging a personal connection with consumers has moved well beyond a transaction mindset to become a key component of these data strategies. 

In the face of immense change, what should leaders be prioritizing? 

joel layton interior
Joel Layton, VP, e-commerce, marketing and digital at Shinola

From virtual experiences and augmented reality to targeted marketing and branding, companies are leaving no stone unturned when it comes to consumer engagement. Digital transformation and innovation go hand-in-hand. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

At this year’s Consumer Goods Sales & Marketing Summit, held in New York City Oct. 26-28, Layton will provide a window into this topic during the “No Channel Left Behind: How DTC Is Shifting Beyond Online Shopping” panel. Anchoring the conversation around the tools and techniques required for new experiences, Layton will join General Mills’ Carter Jensen (senior manager, global commerce innovation) to look into the larger moves in the marketplace and discuss what the future holds for the industry. 

A proven leader in the digital marketing space, Layton has almost 20 years experience driving business innovation in web and mobile commerce experiences. Prior to joining Shinola, Layton was ADP’s VP of e-commerce and digital marketing and VP of marketing technology and e-commerce at The Children’s Place. 

Click here to find out more about the CGSM line-up and agenda.

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