Why is it so difficult to pinpoint loyalty strategies that consistently strengthen relationships, despite whatever external factors may be impacting the customer journey? There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
During this year’s Consumer Goods Sales & Marketing Summit, held in New York City from October 26-28, Edmonson and Ahamed will be addressing the topic during our “The Art and Science of Consumer Loyalty” session.
The Art and Science of Consumer Loyalty
Everyone is after consumer engagement, but it’s no longer about simply catching consumers’ attention to win the sale and increase profits. Leading-edge consumer goods companies are going further, creating an experience that merits long-term loyalty as a result, transforming returning customers into brand evangelists. What does it take? Modern CGs must embrace a comprehensive strategy that incorporates technology, data, and good old-fashioned know-how.