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09/27/2022

Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

Liz Dominguez
Managing Editor
Liz Dominguez profile picture

Why is it so difficult to pinpoint loyalty strategies that consistently strengthen relationships, despite whatever external factors may be impacting the customer journey? There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

During this year’s Consumer Goods Sales & Marketing Summit, held in New York City from October 26-28, Edmonson and Ahamed will be addressing the topic during our “The Art and Science of Consumer Loyalty” session. 

The Art and Science of Consumer Loyalty

Everyone is after consumer engagement, but it’s no longer about simply catching consumers’ attention to win the sale and increase profits. Leading-edge consumer goods companies are going further, creating an experience that merits long-term loyalty as a result, transforming returning customers into brand evangelists. What does it take? Modern CGs must embrace a comprehensive strategy that incorporates technology, data, and good old-fashioned know-how. 

Learn More About Our Speakers

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Mark Edmonson headshot
Mark Edmonson

As the CMO at GoGo SqueeZ, Edmonson is responsible for ensuring the sustainability and profitability of the brand by maintaining market share and positioning. He defines the brand marketing strategy in line with the general strategy of the company and ensures the optimum position of its brands and products.Edmonson began his journey with Materne North America in October 2022. Prior to Materne, he began his career at Procter & Gamble where he was classically trained managing digital and traditional brands. Edmonson also worked at The Campbell Soup company under the Goldfish Crackers brand, delivering strong communication and e-commerce strategies. He also worked for the Henkel Corporation, leading digital, shopper, and e-commerce marketing.

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Imteaz Ahamed headshot
Imteaz Ahamed

Ahamed works in the digital space for Reckitt, a multinational fast-moving consumer goods company based in London, UK. He began his career in Reckitt in Australia and has since worked across Europe and the Americas. He currently heads up performance marketing for Reckitt North America. Ahamed also invests and mentors early-stage startups and entrepreneurs from all over the world and is an avid fan of hackathons. He is also a StartupBus mentor and alumni and shares his productivity hacks on his personal blog: imteaz.com.

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