Research and Reports

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

CGT’s annual look at inspirational executives driving innovative change at their organizations

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.

The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.