Product Innovation

How Smart Brands Are Redefining Convenience
Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.
Costco Paves Its Own Way in E-Commerce
Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.

Sam’s Club Gains Ground in Pet Category

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.
Self-Care Takes Over at CVS

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.
Great Northern Promotes Jeff Michels to President of Packaging and Instore

Great Northern Corp. promoted Jeff Michels, packaging business unit manager, to president of packaging and in-store.
CVS Jumps on the CBD Train

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.
L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
Adidas Introduces 100% Recyclable Shoes

The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.
Jack Daniel’s Tells AR-Flavored Stories

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.
Best Buy Modernizes Visual Merchandising Processes

Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.