Casey’s Connecting with Suppliers in a New Way
Casey’s General Stores is taking steps to connect with new suppliers for more innovative product sourcing.
The convenience store chain, which operates more than 2,200 locations in 16 states, has partnered with RangeMe in order to better streamline and scale its sourcing and offer more tailored assortments. The ECRM-owned sourcing platform includes more than 150,000 suppliers, enabling Casey’s category managers to uniformly and efficiently review new products from companies of all sizes.
The C-store chain will then be able to tailor its product mix and create localized assortments, taking the next step in its merchandising evolution initiative.
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“Casey’s is intensely focused on identifying the products that our guests want across our broad geography of stores to offer them a more personalized experience,” Tom Brennan, Casey’s chief merchandising officer, tells CGT. “We want our offering to reflect what guests are looking for, when they are looking for it, so we can become even more relevant, more engaging and more convenient for them.”
It’s a process that begins with meeting consumers where they are, while ensuring store footprints and assortments match the needs of their everyday lives, Brennan says. “If we can solve for that, then we can become their convenience store of choice.”
RangeMe CEO Nicky Jackson notes that this partnership will help Casey’s with its commitment to work with brands that give their stores a strong regional impression.
