Product Innovation

The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth.

Executives from Kraft Foods and Safeway divulge ROI details from their collaborative data sharing initiatives, and add real-world context to findings of the 2013 Retail / Supplier Shared Data Study. Whether you have been working with downstream data for a while or are new to the effort, this discussion provides valuable insights.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.

Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.