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Product Innovation

  • Georgia-Pacific Cuts Through Shelf Noise

    To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
  • Best Face Forward

    Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.
  • Avon Reinvents Mascara

    Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.
  • CleanWell Challenges Consumer Convention

    CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.
  • The Creative Spirit

    While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.
  • Hormel Innovation is Under Wraps

    Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps.
  • 2013 Product Innovation Solutions

    A comprehensive listing of solution providers in the areas of new product development, introduction, launch and more.
  • Elmer's Products is Open to Ideas

    Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
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