Newell Brands Inc. is launching a different kind of kitchen experience, looking to inspire within a hub for content creation.
With its first multi-purpose, brick-and-mortar kitchen space, Creative Kitchen, the company will be able to highlight its latest innovations from leading brands like Rubbermaid, Ball, Calphalon, FoodSaver, Sistema, Crockpot, and Mr. Coffee.
The Creative Kitchen will function as a space that can showcase category trends and engage consumers in both a virtual and in-person environment. It will allow creators to produce and share videos, tutorials, and more, and will kick off by featuring TikTok influencer, Jeremy Scheck, who will be sharing new recipes using farmer’s market produce.
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“I love spending time in the kitchen creating flavorful recipes that people can easily modify with ingredients they have on hand,” said Scheck. “I am excited to partner with the Newell Creative Kitchen to inspire people in their own kitchens this spring with fresh and flavorful creations that show how to use all kinds of produce throughout the farmer’s market season.”
View Scheck’s Creative Kitchen-produced content below: