Trade Promotion Excellence: Putting Together the Total PackageLeading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions. Sponsored Mars Petcare Picks First 'Leap' Entrepreneur CropThe first "class" of the Leap Venture Studio includes entrepreneurs in nutrition, veterinary diagnostics, on-demand services and medicine. Nestlé Waters Names New CMO Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. Report: Tech Will Drive Future Category Management A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process. Zarbee's Joins Johnson & Johnson Family The maker of natural OTC products will be acquired by Johnson & Johnson Consumer Inc. Lands’ End Unveils New Collection on Facebook Live Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. 'Perfect' Customer Loyalty Requires Perfect Data Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time. P2PI Provides Support for Emerging Brands The Path to Purchase Institute announced the launch of a new membership tier specifically designed to support emerging companies and brands. Path to Purchase Institute Launches Support for Emerging Brands The Path to Purchase Institute launches a new membership tier to support emerging brands and start-up companies. Women in Tech Awards 2018 With support from HCL Technologies, CGT's inaugural awards program honors eight outstanding women who are making tech work for the consumer goods industry First Previous 360 361 362 363 364 Next Last
