A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.
Spurred on by consumer desire and regulatory demand, consumer goods companies are using track and trace technology to innovate their labeling and packaging processes.
CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)