News America, Toshiba Team for Next-Gen MediaThe alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes. News America Marketing and Toshiba Partner on Next-Generation Incentive and Media SolutionsNews America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. Nestle, Coke Make Bolder Moves into Coffee Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa. Coca-Cola Buys Regional Soda Brand The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie. Help CGT Benchmark Critical Industry Tech Trends Kroger Goes Back to College to Foster Innovation The supermarket company will operate an innovation lab within the University of Cincinnati to nurture future talent and tech. Tip of the Spear Technology: Ten Tools of Engagement CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit. Sponsored Owning stuff. We’re so over it. Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own. Dinner with Algorithms: Competing in the Amazon Era A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.' First Previous 355 356 357 358 359 Next Last
